The Client
Expert Public School (EPS) is a Lucknow-based preschool that provides a safe, fun, and caring place for younger children to learn and grow. The school focuses on early childhood development with a mix of play and structured learning to help kids build important skills.
The Objective
- Website Development—To design a user-friendly website with all school details, admission forms, and testimonials.
- Social media management—handled Facebook and Instagram, updated regular stories, and posted quality graphics and reels.
- Lead Generation—Ran targeted ads on Facebook and Instagram to connect with parents searching for a preschool.
The Challenges
- Low Online Presence—Co strengthen the online presence by creating a dynamic website
- Lack of Quality Post—To create and post quality graphics and reels related to their brand theme and kit. To increase engagement on their social platform.
- Lack of Engagement—To increase engagement on their social platform.
- Effective Lead Generation—Convert inquiries in admissions in targeted local areas using meta ads.
The Solution
- Website Optimization—Create a user-friendly website with detailed school information, admission forms, and testimonials.
- Social Media Management—Managed engaging Facebook & Instagram pages to showcase school activities and connect with parents.
- Parent Engagement—Shared updates, success stories, and interactive content on social media to build trust and credibility.
- Lead Generation—Ran strategic Meta ads to reach interested parents and increase inquiries.
Result
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- Online Visibility— The website increased their online visibility. Parents could easily find information about admissions, facilities, and curriculum about our preschool.
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- Increased Engagement— Social media interactions and parent inquiries grew significantly, with overall engagement increasing 5x through targeted content.
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- More Admissions— A significant increase in enrollment numbers through digital efforts, with admissions growing 2x through targeted marketing and improved online visibility.
- Better Brand Awareness— More parents in the local area became aware of the preschool.
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