The Client
Expert Public School (EPS) is a Lucknow-based preschool that provides a safe, fun, and caring place for younger children to learn and grow. The school focuses on early childhood development with a mix of play and structured learning to help kids build important skills.
The Objective
To help Expert Public School grow its online presence and attract parents with kids, we focused on:
- Website Development—To design a user-friendly website with all school details, admission forms, and testimonials.
- Social media management—handled Facebook and Instagram, updated regular stories, and posted quality graphics and reels.
- Lead Generation—Ran targeted ads on Facebook and Instagram to connect with parents searching for a preschool.
The Challenges
Expert Public School faced several challenges:
- Low Online Presence—Co strengthen the online presence by creating a dynamic website
- Lack of Quality Post—To create and post quality graphics and reels related to their brand theme and kit. To increase engagement on their social platform.
- Lack of Engagement—To increase engagement on their social platform.
- Effective Lead Generation—Convert inquiries in admissions in targeted local areas using meta ads.
The Solution
To help Expert Public School grow online and attract more parents, we developed a digital marketing strategy that included:
- Website Optimization—Create a user-friendly website with detailed school information, admission forms, and testimonials.
- Social Media Management—Managed engaging Facebook & Instagram pages to showcase school activities and connect with parents.
- Parent Engagement—Shared updates, success stories, and interactive content on social media to build trust and credibility.
- Lead Generation—Ran strategic Meta ads to reach interested parents and increase inquiries.
Result
After implementing our digital marketing plan, Expert Public School saw significant improvements:
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- Online Visibility— The website increased their online visibility. Parents could easily find information about admissions, facilities, and curriculum about our preschool.
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- Increased Engagement— Social media interactions and parent inquiries grew significantly, with overall engagement increasing 5x through targeted content.
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- More Admissions— A significant increase in enrollment numbers through digital efforts, with admissions growing 2x through targeted marketing and improved online visibility.
- Better Brand Awareness— More parents in the local area became aware of the preschool.
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