Apple & Oranges

Email us at:

marketing@appleandoranges.in

Get a Proposal:

+91-7311187071

The Client

Sinha Dental Clinic, based in Lucknow, is known for high-quality services like dental implants, smile designing, tooth shaping, and aesthetic crowns. However, despite excellent offline service, their online presence was weak.
Their website was outdated, social media was inactive, and their Google search ranking was poor — making it hard for new patients to discover or trust them online.

The Objective

The clinic wanted to grow online and attract more patients by improving their digital presence. Their main goals were:

  • Build a stronger social media presence on Instagram and Facebook
  • Share engaging content to build trust and connect with patients
  • Redesign their website to be modern, fast, and mobile-friendly
  • Improve their Google My Business (GMB) ranking for better local visibility
  • Use SEO to rank for key dental-related searches

In short: They wanted to look professional online, be easier to find, and attract more patients from Lucknow and surrounding areas.

The Challenges

Here’s what we were up against:

  • High competition from other local dental clinics
  • Very few patient reviews on Google, lowering trust
  • Tough SEO keywords that were hard to rank for
  • No strong identity or trust factor online
  • An outdated website that failed to convert visitors

The Solution

We crafted a step-by-step strategy tailored to their goals:

  • Updated Google My Business and encouraged happy patients to leave 5-star reviews
  • Launched a brand-new website – modern, fast-loading, and mobile-friendly
  • Implemented SEO best practices, targeting keywords like “dental implants in Lucknow”
  • Created high-quality social media posts that shared tips, patient stories, and behind-the-scenes content
  • Used graphics and videos to educate and engage the audience consistently

The Results – Transformative Growth in Just 3 Months

Our digital marketing campaign for Sinha Dental Clinic delivered tangible, high-impact results across all major KPIs:

  • Monthly website visitors increased by 1,000%, significantly improving online discoverability and patient inquiries.
  • This drove more awareness and positioned the clinic as a modern and trusted local brand.
  • Profile visits skyrocketed from just 10/month to 2,000+ visits/month on Facebook and Instagram.
  • This remarkable growth enhanced the clinic’s visibility among potential patients and boosted engagement.
  • Online bookings grew by 400%, rising from 3–4 appointments/week to 15–20+ appointments/week.
  • This indicates increased trust, convenience, and user confidence in the clinic’s digital experience.
  • Moved from Page 4–5 to the Top Page of Google for high-intent, location-based dental searches.
  • This improvement drastically increased the clinic’s chances of being discovered organically by local patients.
  • The clinic now consistently holds a 5-star rating on Google My Business.
  • Dozens of new positive reviews have improved credibility, leading to more patient conversions
  • Likes, shares, comments, and followers grew by over 300%.
  • Our curated content strategy built a stronger emotional connection with the audience, resulting in better reach and brand recall.

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