CHTS Institute Lucknow Case Study

The Client

CHTS’s Institute of Hotel Management, Catering and Tourism, Lucknow is a reputed hospitality college established in 1995 and located in Lucknow. The college has been dedicated to teaching real-world skills to students and preparing them for successful careers in the hospitality industry.

With a clear vision to provide practical learning and top placements, CHTS has already trained and placed hundreds of students in leading hotel chains across India and abroad.

The Objective

The college wanted to build a strong digital presence to connect with students online, especially on Instagram. Their key goals were:

Gain organic followers on Instagram so students can see the journey and achievements of CHTS.
Upload regular posts and reels featuring student testimonials, success stories, and campus life.
Increase interaction and awareness through influencer marketing, especially in Lucknow, to reach a wider audience.

The Challenge

The admission season was very short – only June and July 2025 – and the college had almost no social media visibility before that.
Competitor colleges were already running paid campaigns for months, making it harder for CHTS to stand out without ads.

The Solution

Our team at Appleandoranges Digital Marketing Agency created a fast yet effective strategy to build strong visibility in just two months:

Organic Growth Activities – We focused on engaging with students who had just passed Class 12 or were exploring hotel management courses, building a relevant audience base.
Content Calendar – We created a well-planned calendar of posts and reels:
- Student success stories to build credibility.
- Reels of current students sharing their experiences.
- Scholarship posts to encourage calls and inquiries.
Influencer Marketing – To reach beyond organic efforts, we collaborated with trusted influencers in the education niche. Their strong connection with their followers helped spread CHTS’s message to a wider student community in Lucknow.

The Result

The strategy worked beyond expectations in just 2 months:

75% Growth in Followers – Instagram followers grew from ~290 to 510, all organic, with genuine students who were interested in hotel management.
42,900% Increase in Engagement – Page interactions jumped from 1,000 to 430,000, showing massive awareness and student interest.
200K+ Reel Views – With the help of smart influencer marketing, CHTS reels crossed 200,000 views, giving the college strong visibility during the admission period.

Conclusion

This case study proves how Appleandoranges Digital Marketing Agency’s tailored strategies can transform a brand’s digital presence, even in a short timeline.

With organic growth, influencer marketing, and smart content planning, we helped CHTS not only gain followers and engagement but also attract real student inquiries and admissions within just 2 months.