Rajshree Motors Case Study - Apple & Oranges

Client Overview

Client: Rajshree Motors Motohaus
Business Type: Premium Motorcycles & EV Scooty Dealership

Brands:

Brixton Motorcycles (Premium Motorcycles)
VLF (Electric Scooty)
Location: Lucknow, India
Campaign Start Date: 14 November 2025
Marketing Partner: Apple and Oranges Digital Marketing Agency, Lucknow

Background & Market Challenge

Rajshree Motors Motohaus was entering the Lucknow market with completely new brands.
At the campaign start:

Brixton & VLF were almost unknown brands in Lucknow
No existing brand recall or search demand
The premium bikes category requires high trust & intent-based decision making
The EV scooty segment was competitive with established local and national players
Users were price-sensitive and hesitant to inquire about unfamiliar brands

The primary challenge was not just lead generation, but:

Creating awareness + building trust + generating high-intent, sales-ready leads within a limited budget

Objectives

Generate conversion-focused, high-quality leads
Target purchase-ready local audience in Lucknow
Maintain controlled cost per conversion
Educate users about premium & EV offerings

Strategy & Execution

Apple and Oranges Digital Marketing Agency designed a step-by-step growth-focused Google Ads strategy, keeping the brand awareness challenge in mind.

1. Segmented Campaign Structure

Separate Google Ads campaigns for:
Brixton Premium Motorcycles
VLF EV Scooty
Allowed precise control over budgets, messaging, and performance tracking

2. Hyper-Local Targeting

Focused only on Lucknow & nearby high-intent areas
Excluded irrelevant regions to avoid budget wastage
Used location-based intent signals (near me, showroom searches)

3. High-Intent Keyword Strategy

Since the brand was unknown, we avoided generic traffic.

We focused on:

Purchase & enquiry intent keywords
Category-based and comparison-driven searches
EV-focused keywords for VLF (electric scooty buyers)

This helped attract users already in buying mode, not just browsing.

4. Trust-Building & Conversion-Focused Ad Copies

To overcome the “unknown brand” problem:

Highlighted premium positioning, design & value
Used strong CTAs like:
Book Test Ride
Get Price Details
Visit the Showroom in Lucknow

Positioned ads around experience & exclusivity, not discounts

5. Continuous Optimization & Scaling

Regular search term analysis to remove low-quality traffic
Bid optimization to control cost per lead
Conversion tracking refinement to measure true lead quality

Gradual scaling once consistent lead quality was achieved

Campaign Performance

Brixton Premium Motorcycles

Impressions: 13.3K
Clicks: 1.05K
Conversions: 33
Ad Spend: ₹13.1K

Despite being a completely new premium bike brand in Lucknow, the campaign generated qualified, sales-ready inquiries from high-intent users.

VLF EV Scooty

Impressions: 14.9K
Clicks: 997
Conversions: 38
Ad Spend: ₹12.7K

The EV scooty campaign successfully tapped into electric mobility demand, delivering cost-effective and consistent leads.

Results & Growth Impact

Successfully generated leads for unknown brands in a new market
Built early demand and brand visibility in Lucknow
Maintained optimized cost per conversion
Attracted purchase-ready local customers
Supported showroom-level conversions with sales-qualified leads
Established a scalable paid acquisition model for future growth

Conclusion

This case study demonstrates how Apple and Oranges Digital Marketing Agency, Lucknow helped Rajshree Motors Motohaus enter and grow in a competitive local market, even when the brands were completely new and unfamiliar.

By focusing on intent-driven Google Ads, trust-building messaging, and continuous optimization, the campaign successfully transformed low brand awareness into steady, high-quality lead generation for both premium motorcycles and EV scooty categories.