Sab Hospitality Case Study - Apple & Oranges

The Client

SAB Hospitality is a trusted institutional and healthcare catering company based in Lucknow, with 12+ years of experience serving hospitals, colleges, hostels, and events across India. Despite their strong offline presence, their online visibility was weak. An old website, inactive social media, and poor search rankings made it difficult for clients to find or trust them online—highlighting the need for a complete digital transformation.

SAB Hospitality was already a trusted name in institutional catering, but their digital presence didn’t match their reputation. Their website was outdated, their social media inactive, and they barely showed up in search results, making it hard for hospitals, colleges, and corporate clients to find or trust them online.

The Problem

Before Working with Apple and Orange’s Digital Marketing Agency, SAB Hospitality faced critical digital growth hurdles:

Non-user-friendly website- SAB Hospitality’s website suffered from outdated design, broken navigation, and lacked mobile responsiveness, making it hard for people to use or trust the website.
No Proper SEO strategy—TThe website had no basic SEO setup—there were no keywords, meta tags, or settings to help it appear on Google. Even when people searched for the brand name, it didn’t show up in the results.
No content marketing strategy—There were zero blogs, no service landing pages, and no internal linking strategy—resulting in zero organic traffic and resulting in zero organic traffic and making it hard for people to understand what they offer.
No Social Media Presence– Social media pages were inactive with under 200 followers and no structured content, no industry insights, or community-building efforts.

Without a strong digital presence, hospitals and other institutions didn’t notice them—or trust them enough to reach out.

Business Objectives

SAB Hospitality didn’t just need digital marketing—they needed digital transformation. Their goals were:

Redesign the entire website to make it faster, looks professional, and easier to rank on Google.
Develop informative and keyword-rich content to boost organic traffic and credibility.
Establishing a strong, consistent brand on social media, especially Instagram and Facebook, to connect with a wider audience.
Increase interest and leads from the right people, without using paid promotions.

The Solution

We crafted a step-by-step strategy tailored to their goals:

Updated Google My Business and encouraged happy patients to leave 5-star reviews
Launched a brand-new website – modern, fast-loading, and mobile-friendly
Implemented SEO best practices, targeting keywords like “dental implants in Lucknow”
Created high-quality social media posts that shared tips, patient stories, and behind-the-scenes content
Used graphics and videos to educate and engage the audience consistently

Our Strategy: Complete Digital Transformation

Apple and Oranges created a clear strategy that supported every stage of the customer journey, from first hearing about the brand to trusting it and eventually getting involved.

Website Redevelopment & SEO Foundation

We rebuilt SAB Hospitality’s website from scratch:

Organized the website in a way that helps Google understand it better—by connecting related pages, making it mobile-friendly, and ensuring everything works together smoothly.
Created separate pages for each service to make the site more user-friendly and SEO-friendly.
We worked on on-page SEO by adding the right keywords, clear headings, meta tags, and improving the content layout—so the website could show up better in Google searches.

Result: Google began indexing all pages within 15 days, and core services started ranking for institutional catering keywords in Lucknow.

Organic Social Media Branding

We made their social media active, interesting, and full of valuable content:

To keep everything consistent and well-planned, we built a content calendar that included staff stories, kitchen cleanliness tips, event updates, and beautifully presented meal photos.
Designed eye-catching graphics using the brand’s color palette to maintain a professional and clean look.
Shared engaging content like staff highlights, kitchen hygiene practices, event updates, and plated meal showcases.

Result:

Organic reach grew from 0 to 18,000+ in 2 months
Follower count doubled from 200 → 400+
Engagement increased by 130%, all without any paid promotions.

Measurable Impact in 60 Days

Key Metric	Before	After
Website Status	Broken, outdated	Fully rebuilt and SEO-optimized
Blog Count	0	8+ SEO-optimized blogs
Indexed Pages	Few	100+ with keyword targeting
Organic Traffic	Minimal	+400% increase
Blog Traffic Contribution	N/A	34% of site traffic
GMB Impressions	Low	3x increase
Instagram Followers	~200	400+
Organic Reach	0	18K+ in 2 months
Paid Spend	₹0	₹0

Client Speak

Thank you to the Apple and Oranges team for helping us grow online. They fixed our website and made sure people can now find us on Google and Instagram. We’ve seen great results—now even Hospitals from other cities are reaching out to us.

— Team SAB Hospitality

Conclusion: From Strong Offline Presence to Powerful Online Brand

SAB Hospitality’s journey shows that even well-established offline brands can grow fast in the digital world—with the right support. In just 2 months, Apple and Oranges helped them:

Build a strong and professional online presence
Get noticed by the right clients across cities
Earn trust and grow their reputation online

And this is just the start. Next, we’ll focus on turning website visitors into leads, improving the conversion process, and expanding their reach across India.