Toppers Institute Case Study

The Client

Toppers Institute is a reputed CA & CS coaching center in Gomti Nagar, Lucknow.
For years, it has been a trusted place for students preparing for Chartered Accountancy (CA) and Company Secretary (CS) exams.

The challenge? Even though the institute was very successful offline, its digital presence was weak. In today’s era, students judge coaching institutes by their social media image. Toppers Institute wanted to fix this gap.

Problems Before Social Media Marketing

Before taking professional help, the institute faced:

Low visibility – Hardly 500 people reached per month.
No strategy – Random posts, no theme, no calendar.
Poor content quality – No good photos, videos, or reels.
Zero engagement – Students didn’t interact with posts.
No testimonials – No real success stories of CA & CS students shared.
No tracking – They didn’t know what was working or failing.

Because of these issues, very few CA and CS aspirants enquired through social media, and the brand looked weak online.

Goals of the Institute

Toppers Institute wanted to:

– Increase reach & visibility on Instagram & Facebook.
– Build a structured content plan.
– Create engaging videos & reels of CA & CS batches.
– Build trust and credibility online.
-Generate leads and inquiries from social media for both CA and CS courses.

Our Strategy & Approach

We knew just posting more content wasn’t enough. We had to completely rebuild their digital image.

Phase 1: Foundation Building

Made a monthly content calendar (faculty, student life, motivation, CA & CS success stories).
Did a professional photo & video shoot of classrooms, faculty, and both CA & CS students.
Created testimonial videos of CA & CS aspirants to show real success.
Designed short reels of classroom moments, doubt-solving, and fun learning sessions.

Phase 2: Engagement & Inquiries

Optimized their Instagram & Facebook profiles (bio, logo, cover, highlights).
Used trending reels, music, and hashtags for better reach.
Posted content at the right time when students are active.
Added polls, quizzes & interactive posts for more student engagement.

Ran targeted ads for CA & CS aspirants in Lucknow to get direct inquiries.

Services Delivered

Full social media management (content, graphics, copy, posting).
Professional photography & videography for CA & CS classes.
Video editing & storytelling for reels and testimonials.
Analytics tracking – checking results and improving.
Lead generation campaigns – both paid and organic.

Results Achieved in 60 Days

Social media reach grew from 500 → 50,000+.
Big increase in CA & CS student inquiries through DMs & comments.
Reels & testimonial videos of both CA & CS students got high engagement.
Online brand trust improved (students + parents noticed it).
Students started participating in content themselves.

Conclusion

In just two months, Toppers Institute went from being digitally invisible to becoming a popular and trusted CA & CS coaching brand on social media.

This success shows how structured content + authentic storytelling can transform an institute’s online image.

The partnership continues, with ongoing strategies to boost engagement, visibility, and student admissions.